Our Dream


We have an aspiration that one day, our beloved country, Indonesia, being 4th most populous country in the world, will be a powerhouse nation in sports.  Our long-term dream is to help produce more world class athletes and local sports heroes. Surely, our dream may seem too big for a tiny startup like us. Guided by our make-it-happened attitude, we realize that we need to start from a humble beginning. Strive was founded accidentally and never meant to only achieve financial targets. In addition to providing our athletes with proper fuel and nutrition, we have a burning desire to reach our dream by:

  • creating events that will help produce more Indonesian sport heroes

  • encouraging our sport heroes to inspire others to find their own greatness

At the recent 2018 Asian Games in Jakarta, we were very fortunate that one of our own Striveans, Aldila Sutjiadi, won a Gold medal for Indonesia in mixed doubles tennis. It was such exhilarating moment for us to see Aldila stepped on the podium. Even more so when Indonesia Raya, our National Anthem, was being played to honor our local champ! We had goose bumps, teary eyes, sense of pride, and a rush of adrenaline running through our veins. It was and addicting experience. And, we definitely want to relive more of it in the future!

Aldila, along with other athletes, such as an inspiring mother-of-two Carla Felany who just won the 2019 Tambora 320km Challenge recently, have been actively helping us by sharing their success stories. We believe they are our heroes and could make a big impact to inspire young generations to follow their foot steps.

At Strive, we believe to:

  • Start small

  • Think possibilities

  • Reach for greatness

  • Invest in dreams

  • Vision your victory

  • Execute for excellence

Our Events

Another way we strive to achieve our dream is by supporting local sporting events. In less than a year, we are proud to have co-sponsored three major events. These major events, along the smaller ones we supported, are true to what Strive believes in. We are also very fortunate to have collaborated with other proudly-Indonesian brands who shared the same passion and vision to improve sports in Indonesia.

Our first event was the 2019 Anything Gowes in January. This was a pro-bono event to invite all cycling communities within Jakarta to ride together. Our goal was to encourage cyclists regardless of their bike types to come together as one big community. It was quite a turn-out and attracted a lot of the Capital’s cyclists.


Our second event was the 2019 Bromo KOM Challenge back in March of this year. Sponsoring a cycling event with like minded Proudly Indonesian brands was a no-brainer for us. Conquering a tough climb such Bromo mountain truly embodies the Strivean. And we are glad to be part of it!

Our third major event was the 2019 Jakarta Open, which was held recently from 26-28 April. Tennis is one of our founders’ passion before cycling. He and his close friend just wanted to give back to Indonesian tennis. They want to re-ignite the spark among Indonesians for the love of this sport again. We were so inspired when Yayuk Basuki reached Quarterfinal of Wimbledon and reached highest ranking of 19th in the world. Now that she has retired, Aldila is filling her shoes. And together with Strive, we hope that Aldila can be one of the world’s best and inspire her juniors to follow Yayuk’s footsteps.